Playfully preppy - coeur is a contemporary British menswear lifestyle brand for the modern day dandy. Ingrained into the products is the signature 100% silk jacquard fabric woven exclusively at one of England’s finest fabric mills. Luxurious and colourful, fused with slim cut clothing and quirky men’s neckwear for the youthful and confident gentleman.
Founded by menswear designer Peter Jeun Ho Tsang, trained at London College of Fashion and with a background on Savile Row, coeur is inspired by classics like Brideshead Revisited and Great Gatsby. A lifestyle is updated for a contemporary living in the form of playful casual tailoring. We are recoding the DNA of preppy for everyday living and lifestyle, fused with a twist of daring design.
We pride ourselves on supporting British craftsmanship. Working with one of England’s most established fabrics mills spanning over 250 years, coeur’s exclusive designs are brought to life in luxurious yarns; providing a unique touch to each and every individual product. Drawing upon influences from subcultures around the world, the intricate patterned details are accented by bold colours and interesting weaves, demonstrating the power of beauty within silk.
Playfully preppy clothing hidden with a myriad of details where acute attention to detail differentiates coeur from any other brand, we are empowering a new kind of gentleman to be bolder than ever. He is cool. He is confident. He is courageous.